“Why does Japanese rice need to be washed?”Anyone who has cooked Japanese rice might have wondered about this at least once.These questions are often asked by customers at supermarkets, restaurants, and eateries.With the desire offer Japanese rice more conveniently and easily, we succeeded in using Japanese technology to develop “Rinse free rice.”

What is Rinse Free rice?

Rinse Free rice refers to rice in which its original sticky surface layer, called “hada-nuka”, has been removed at the factory. Regular white rice is processed by removing the bran and germ from brown rice. However, as “hada-nuka” still remains on its surface, it needs to be rinsed at home. In the case of Rinse Freerice, this hada-nuka is also removed at the factory, which makes it unnecessary to rinse at home.

N-Rice’s Rinse Free rice that
retains only the umami layer

N-Rice technology

Uses special technology to mill rice
while leaving only the umami layer

While there are rice products that don’t require washing, they often wash away all the bran so that the washing process can be eliminated.In this case, they would also remove what is called the umami flavor, which holds flavor and nutrients.Therefore, N-Rice introduced the technology of its parent company in Japan, with a history of over 70 years, to complete a Rinse Free rice product that retains only the umami layer.Thanks to this Japanese technology, a Rinse Free rice has been developed while retaining the umami layer and saved the trouble of washing rice before cooking.

Benefits of Rinse Free rice

that combines deliciousness and

cooking time

Saving the time to wash the rice reduces the time and effort required to cook it.

Saving on
water bills

For Rinse Free rice, you just need to add water or rinse lightly. It also saves you on water bills, as you don’t have to change water multiple times.

Larger volume

Since Rinse Free rice has bran removed from the surface, the amount of Rinse Free rice may be more than that of regular white rice, even when they are the same weight. The difference can be as much as 8g per cup.

Less loss
of nutrients

Rinse Free rice, which doesn’t require rinsing, reduces the loss of nutrients like water-soluble vitamins and minerals.

Eco-friendly appeal
of Rinse Free rice

Reduced risk of water pollution

Rinse Free rice, unlike regular white rice, minimizes rinse water, or “togijiru”, from flowing into the drain, which reduces environmental impact on our water systems. Togijiru contains organic matter, nitrogen, phosphorus, and other components, which, if discharged into rivers or oceans, can potentially pollute water. By using Rinse Free rice, you contribute to the preservation of the aquatic environment, and at the same time, reduce water and energy consumption in households and wastewater treatment facilities. For this, Rinse Free rice is considered as an environmentally-friendly option.

Bran reuse

The bran, known as “hada-nuka”, which is removed during the production of Rinse Free rice, can be recycled as a valuable resource in agriculture. This bran can be repurposed as fertilizer for farmland or as feed for livestock, promoting the cycle of resources. The nitrogen and phosphorus abundant in hada-nuka can be returned to the fields, supporting the growth of the next generation of crops. Such initiatives contribute to minimizing the environmental impact and promote sustainable farming practices.

CO2 emission reduction

Rinse Free rice, when compared to regular white rice, results in less carbon dioxide emissions through the whole process from its production to consumption.This is due to the reduction of water used in the production and cooking, as well as the emission of CO2 in water sewage treatment.As a result, Rinse Free rice reduces the impact on global warming, making it an environmentally-friendly choice..


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